Home Selling: Selling By Design

For the past few years I have been developing a new type of real estate I call “Selling by Design”. It is a way of investing in preparation and enhancing value to buyers that brings outstanding results in a sale. Let me share this letter from a recent sale:

"We highly recommend Candace Hyde-Wang for the wonderful job she did selling our Berkeley home. We have worked with a number of agents in the Berkeley area over the years as well in other parts of the country and she has surpassed them all. She was consistently professional and a pleasure to work with. Candace set the highest standard for herself and for the work done on our home in order to obtain the best sales price for us, which she accomplished.

Before selecting Candace we interviewed many top agents in Berkeley and the East Bay and were consistently told by them that we could expect to see a sales price between $900,000.00 and $980,000.00 for our home. We were not satisfied with these numbers. We felt our home was unique and that the other agents were either not seeing the full potential of our home or were setting up a low financial expectation in order to get a quick sale. After working on our home Candace sold it before it went on the market for $1.3 million!

Candace provides a unique service to home sellers in which she draws from her experience as an architect and designer to optimize the flow and beauty of a property. As our agent, she made the design/remodel decisions in order to best present our home. We discussed these in advance with her and found she was thinking of doing many of the things that we had wanted to do. Where our ideas differed, hers were much better.

Candace spent countless hours studying our home and making careful decisions concerning what work should be done and what was unnecessary. She also addressed all the maintenance related issues that had occurred over the years. She brought in consistently excellent crews to do the work and all the work was accomplished at a reasonable price. We would recommend letting Candace take care of all the hiring and design decisions as the few people we did hire ourselves didn’t work out. As a real estate agent we found her to be refreshingly honest and upfront as well as being savvy and highly competent.

The result was stunning! She turned our home into the house we always wanted it to be and realized for us her high estimate in sales price. All this in a declining market!

Our only regret is now leaving our perfect home and also that we didn’t contact Candace ten years earlier to do a remodel for us."

-Sarn Oliver & Mari Smiley

Designing your sale adds strategic value to your home. It is personalized, hand-crafted real estate that maximizes your outcome. Call me for more specific information on these and other sales.

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